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By Stephen Lepitak | -

July 15, 2013 | 1 min read

Sky has continued its fightback against rival sports channel BT Sport with a new advertising campaign featuring David Beckham.

The advert features six versions of the footballer, who retired earlier this year, watching Sky Sports across a number of platforms, during breakfast time.

Beckham agreed the commercial deal to become an ambassador for BskyB in April in a deal that also saw him agree to become a champion of the Sky Sports Living for sport initiative to encourage grass roots players across a number of sports.

The campaign, by Brothers and Sisters, began on ITV last night (Sunday 14 July).

Sky David Beckham BT Sport

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