There's only six David Beckhams as Sky Sports airs new advertising campaign to promote cross-platform viewing
Sky has continued its fightback against rival sports channel BT Sport with a new advertising campaign featuring David Beckham.
The advert features six versions of the footballer, who retired earlier this year, watching Sky Sports across a number of platforms, during breakfast time.
Beckham agreed the commercial deal to become an ambassador for BskyB in April in a deal that also saw him agree to become a champion of the Sky Sports Living for sport initiative to encourage grass roots players across a number of sports.
The campaign, by Brothers and Sisters, began on ITV last night (Sunday 14 July).
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