The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Metro Philips

Philips Sonicare announces sponsorship deal with Metro

Author

By Ishbel Macleod, PR and social media consultant

July 15, 2013 | 2 min read

Philips Sonicare has announced the launch of a deal which will see it sponsor the Rush Hour Crush column of Metro.

Set to run for eight weeks, starting from today, the deal was brokered by Carat UK.

Reema Khehar, comms planning manager at Carat, said: “For the first time ever, Metro’s Rush Hour Crush is being sponsored, and we are delighted to be a part of this. As one of the most popular and engaging sections of the paper, amongst the busy, young, urban commuter audience, it was a perfect match with Philips’ target demographic. As a media brand with enormous reach across print, mobile and digital, we felt Metro was the perfect platform to deliver huge business value to the client. It’s a match made in heaven.”

The brand will also support today’s launch of Rush Hour Crush Uncut. Available exclusively on Metro’s digital editions, the ‘Uncut’ version features more ‘crushes’ than in print and allows readers to submit their commuter crushes directly from the app, facilitating real-time engagement.

Brent Kokoskin, Oral Healthcare marketing and professional sales director UK&I, Philips, said: ‘It was great to work with Carat and secure a media first in Metro. We wanted to target fast-moving, young professionals who take pride in their appearance, and Rush Hour Crush was the perfect platform to speak to those consumers in a fun, light-hearted way.”

The sponsorship will promote Philips’ HealthyWhite power toothbrushes.

Metro Philips

More from Metro

View all

Trending

Industry insights

View all
Add your own content +