Pizza delivery chain Papa John’s has become the official Pizza sponsor of The Football League.
The deal will see Papa John’s receive thousands of match tickets and experiences across the clubs within the Football League, while offering it access to the League’s on-and-offline marketing channels.
Richard Heaselgrave, chief commercial officer for The Football League, said: “This is a partnership that will be really popular with fans. Like our clubs, Papa John’s are located in towns and cities across the country and they will reach out to supporters with a range of promotions and tailor made offers.
“We’re delighted to be working with a growing brand that has a proven track record in sports sponsorship over in the US where it is a long-term partner of the NFL and a number of its teams.”
Meanwhile, Andrew Gallagher, Papa John’s marketing director, described The Football League as “the world’s original League football competition” and explained that it was now in its 125th Anniversary year.
“This is a wonderful opportunity for us to share our passion with those football fans that may not be familiar with Papa John’s Pizza. It comes at a very successful time for us as a business, as we continue to expand throughout the country and drive awareness of the fantastic brand that is Papa John’s,” he added.
This is the first sports sponsorship agreed by Papa John’s in the UK.