Paddy Power is betting on success with Facebook after launching its first real money sports gambling app on the social media platform.
Paddy Power in-Play! Is currently being trialled amongst desktop users in the UK prior to being rolled out over the coming weeks and allows people to bet on horse racing, football and other sports.
Facebook is no stranger to gambling apps having stoked controversy with a series casino games which allowed children as young as 13 to gamble virtual money, but insists that no-one below the age of 18 will be able to access their app.
Peter O’Donovan, managing director of Paddy Power Online said: "The launch of the first real money sports betting product on Facebook is testament to Paddy Power’s e-commerce and technology capabilities.
"We are pleased to partner with Facebook on this pioneering work."
A Facebook spokesman added: "Online betting is a popular and well-regulated pastime in the UK. Our carefully chosen partners work within stringent regulatory guidelines to ensure their products and services are used safely and responsibly by adults. These products will be invisible and inaccessible to people aged under 18 on Facebook."