Paddy Power Royal Baby

Paddy Power sends three giant babies to Lindo Wing of St Mary’s Hospital ahead of royal birth


By Ishbel Macleod, PR and social media consultant

July 12, 2013 | 1 min read

With the royal birth expected to be imminent, Paddy Power sent three giant babies, each dressed in Paddy Power Green onesies, along to the Lindo Wing of St Mary’s Hospital.

The three babies, each with a different hair colour, promoted the hair betting market, with brown remaining the favourite, but ginger backed at 4/1.

The babies also offered odds for the name of the baby; something that is clearly of interest to the UK public, with a sixth of searches for the royal baby being for “royal baby odds”.

Paddy Power Royal Baby

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