Danone Ltd has engaged Coupons.com to provide a secure social couponing campaign promoting its new danio range of super thick yogurts.
The social media activity sees danio launch a coupon campaign on Facebook and Twitter in a bid to raise awareness of the brand and encourage product trial. A Facebook competition will reward eight fans with prizes, with the runners-up offered the chance to claim a free pot of danio with a print at home coupon.
On Twitter the hashtag #makemybreak is being used as part of a competition where entrants can win their ideal break with three runners up to be awarded a smaller prize. To take part followers need to submit ideas for their perfect 20 minute break using the hashtag, the first 5,000 entrants will be rewarded with a print at home coupon for a free pot of danio.
The social media couponing activity is part of a wider initiative, including sampling, TV ads and outdoor media in London, to promote the yogurt.
Oliver Felstead, managing director at Coupons.com UK & Europe, remarked: “We are delighted to be working with Danone to support the launch of danio. By combining ‘social sampling’ with traditional sampling methods, brands like Danone can cost effectively extend the reach of their sampling activities and leverage social networks to engage consumers.”