Manchester City Football Club has announced a partnership with Thai car battery brand GS Battery.
The agreement will see the GS Battery become the official car battery partner in Thailand for the club, which will now film a TV advert featuring its players which will be aired within the country.
Tom Glick, chief commercial & operating officer for Manchester City, said that the deal was part of the club’s strategy to build a high performing football club with a growing global fanbase.
“GS Battery’s reputation for technological research and development speaks for itself. Their hallmark for perfection and achievements worldwide over the last century are well documented and to partner with such an iconic brand in Asia is not only an honor for City, but also a statement of intent, as we continue to build a global Club of the future,” Glick explained.
Alongside the TV advert, the club’s crest and player imagery will also appear on packaging, POS and marketing material to promote GS Battery products across Thailand.