By Gillian West, Social media manager

July 11, 2013 | 2 min read

Hello Fresh, the recipe and fresh ingredient home delivery service, has revealed its Kids' Culinary Challenge, a campaign to get families eating healthier and cooking from scratch.

Hello Fresh’s Kids' Culinary Challenge comes following research that almost half (49 per cent) of all primary school aged children eat takeaways or ready meals at least once a week, with 20 per cent getting them for dinner up to three times a week.

Of those surveyed 70 per cent said their parents’ home cooked meals were the best despite crisps, chicken nuggets, ice cream and frozen pizzas being the foods they ate the most with 45 per cent, 39 per cent, 40 per cent and 32 per cent of replies respectively.

“This research is extremely worrying as it suggests that children as young as six are eating convenience foods on a regular basis. Not only are they often high in sugar and saturated fat but it doesn’t teach kids about the benefits of preparing meals from scratch using the raw ingredients. It’s actually very sad as it appears that the majority of children we spoke to actually love home cooking but it’s a case of their parents not always having the time,” remarked Ed Boyes, co-founder of Hello Fresh.

In order to help parents with busy lives cook healthy meals for their kids Hello Fresh has introduced a range of family-friendly recipe boxes with simple meals to cook from scratch in under 30 minutes, whilst also encouraging kids to join their mum or dad in the kitchen to learn about food and cooking.

Child nutritionist, author and ‘Lunchbox Doctor’ Jenny Tschiesche has backed the campaign, commenting: “Many children are now completely removed from the food preparation process so it’s great that these new recipes are specifically aimed at encouraging kids back into the kitchen allowing them to see where their food comes from.”

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