Geico has released its latest campaign created by The Martin Agency.
The latest series of ads play off the long-standing tagline: “Did you know that fifteen minutes…?”
Each of the two spots aim to show the feeling of being one of the remaining few to discover that Geico could save them hundreds of dollars on their car insurance.
In the launch spots, ‘Owl’ and ‘Old MacDonald’, a person reads the line for the first time and another responds, “Everybody knows that," prompting first person to pull out some “Did you know?” trivia of their own.
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
SVP/Group Creative Director: Steve Bassett
VP/ Creative Director: Wade Alger
Senior Copywriter: Neel Williams
Production Company Radical Media
Director: Steve Miller
Editorial Company: Whitehouse Post
Post Production Company: The Mill