Four4adoption.co.uk, a scheme from Cheshire East Council, Stockport Council, Trafford Council and Tameside Council to recruit adoptive parents from across the region, has unveiled its new brand identity designed by Forever Creative.
Set up in 2012 in order to pull their resources to tackle the need to find long term homes for children, Four4adoption.co.uk tasked Forever Creative to produce a fully integrated campaign featuring a new brand identity, website, social media, printed collateral, promotional merchandise and outdoor advertising.
“We are really pleased with the work that Forever Creative has done. They have created a really enticing brand, and a user-friendly platform for our service. Our collaboration with the other councils in the region is just one of the innovative measures that we have introduced to make budgets go further in these difficult economic times,” commented Stephen Kelly, recruitment and marketing officer for Cheshire East Council.
Central to the campaign is a branded double decker bus to promote the initiative which made its debut appearance at the Cheshire County Show in June.
Forever Creative managing director, Jane Hudson, added: “It was really exciting to be able to work with four councils on such an innovative project and help to secure a future for the many children in the North West seeking adoptive parents.”