Anheuser-Busch InBev is set to launch a new campaign next week starring Rihanna and Jay-Z.
The ‘Made for Music’ campaign will roll out across 85 countries, comprising TVC, limited-edition packaging, digital, OOH, and sponsorship of Rihanna and Jay-Z concerts.
The 30-second ads, developed by agency of record Translation, were directed by Mark Romanek and seek to "capture the creative spirit of a global generation, showcasing the many ways people create." They will initially air in the US, China and Brazil.
In terms of its digital push, Budweiser has teamed up with Facebook to create custom content and has offered behind-the-scenes footage of the TV campaign on its YouTube channel.