FIAT North America unveils one-of-a-kind print ad for ESPN Magazine’s body issue.
FIAT North America has revealed its unique print ad for the body issue of ESPN The Magazine, featuring over a dozen female artists, models and contortionists recreating the image of a Fiat 500 Abarth Cabrio.
"We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, head of FIAT Brand North America. "The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand."
The latest ESPN issue hit newsstands today, 10 July, along with a behind the scenes look at how the ‘Body Paint’ ads were made on YouTube.
"Our ideal execution is when a client creates an ad that works so well within the context of our environment," said Eric Johnson, ESPN executive vice president, multimedia sales. "Not only is this a creative win, it thematically ties in perfectly with ESPN The Magazine's annual Body Issue."