Carling British Cider has engaged experiential agency Sense to deliver sip and full bottle samples to the brand’s target audience this summer.
In a bid to raise awareness of Carling British Cider’s ‘refreshingly perfect cider’ proposition the experiential campaign will consist of two sampling teams targeting consumers at grocers, city centres and through weekday office visits.
Running from Saturday 13 July until Thursday 22 August the activity will take place across 30 cities nationwide. Each team will be travelling around the country in a special ‘refreshingly perfect cider’ branded MINI, customised with built in touch-screens in the boot allowing consumers to watch the new TV ad and play a game for the chance to win prizes.
The ‘apple’ themed competition offers consumers the chance to win ‘apple’ prizes such as iPods and iPads by drawing the perfect apple.
“After Molson Coors has spent extensive time and research on creating a product that beats the competition on taste and refreshment, we’re proud to be supporting Carling British Cider and know this sampling will result in a new army of loyalists enjoying perfect refreshment,” explained Sense account director, Kelda Reddrop.
Carling British Cider has also revealed that it is so confident in its ‘refreshingly perfect’ taste credentials that it is offering consumers their money back if they are not 100 per cent satisfied after purchasing the product.