All eyes are on the Duchess of Cambridge this week as she and Prince William prepare for the arrival of their first baby.
Global interest around the royal baby has been steadily increasing over the last year with the term “royal baby” currently receiving 60,400 monthly searches, according to data from Tamar.
In the UK it averages monthly 14,800 searches, peaking last December at 49,500.
Over the last year people have been speculating on a range of topics, with Tamar’s data showing that the majority of interest has been centred on the baby’s due date, and potential names.
It's also worth noting that despite the efforts of the royal household to refer to the Duchess of Cambridge as Catherine, “Kate Middleton” is still the favoured global search term, according to Tamar.
Searches for “royal baby odds” have also been increasing, making it into the top six search terms.
It also looks like the UK population may be very slightly tipped in favour of it being a girl, with the term “royal baby girl” being used 30 per cent more than “royal baby boy”.
“When factoring in the growth of those two search queries, searches for ‘royal baby girl’ have increased by 525 per cent, whereas search queries for ‘royal baby boy’ have increased by a lot less – 356 per cent - a trend also reflected in the betting odds released by the bookmakers.”
Yet globally there is much more interest in the baby being a boy, averaging 4,000 monthly searches, compared to a monthly average of 720 for royal baby girl.
People are just as interested in potential names for the baby, and the UK bookies have put the highest odds on the name Alexandra – the least searched-for name of all the top 15 identified in a poll from Hello Magazine, which included Victoria and Michael – the most searched-for names in the UK.