Mindshare, GroupM’s global media agency network, has named Colin Kinsella as its new chief executive officer for North America.
Effective July 15, Kinsella will report to Mindshare Global CEO Nick Emery. He will be responsible for the management and operation of all Mindshare activities in five US cities and Canada.
“Our challenge as a business is to realise media's potential to be our client's lead business partner,” Emery said. “Everything begins and ends in media, and Colin's leadership will ensure that Mindshare is a business partner above and beyond the conventional.”
Kinsella has succeeded Antony Young, who will remain with Mindshare while shifting his focus to global business projects and development.
“I want to thank Antony for leading North America for the past 20 months and for his many contributions to the success of our agency,” Emery added. “He did excellent work, bringing us a fresh perspective and new ideas.”
Kinsella was most recently CEO North America for Digitas, a Publicis agency, where he was responsible for driving growth, innovation and collaboration.
Kinsella has also served as global chief innovation officer for Razorfish and led creative, strategy and B2B efforts at QuinStreet, a startup specialising in online marketing and technology.
“I’m very excited about this new opportunity,” Kinsella said. “I've admired Mindshare for years and am a big believer in the agency's goal of becoming their clients’ lead business partner. Their adaptive marketing perspective is tailor made to lead in this new era of utilizing real-time consumer data to rapidly initiate, alter and optimize client marketing efforts.”