Women's clothing brand Isme has unveiled new programme sponsorship idents for Drama on Channel 5.
The campaign was created by HGA Creative, which has produced online video content for other Shop Direct brands including Very.co.uk, Littlewoods and Woolworth.co.uk.
Jeremy Stevens, head of brand and advertising for Isme, said: "This campaign will support the continued growth of the brand and its positioning as a leading digital department store."
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