Experian has today announced the appointment of Tom Blacksell as managing director of its marketing services business line in the UK and Ireland.
Blacksell will be responsible for driving innovation to help brands improve their consumer insight, data quality and cross-channel marketing.
He said: “I’m looking forward to joining a global market leader with a talented team and helping clients to make even smarter marketing decisions about how and when they communicate with their customers and prospects.”
He will report to Craig Boundy, managing director of Experian UK and Ireland, who said: “Tom’s reputation in the industry, his experience and the exceptional calibre of leadership he is able to bring to our organisation is second to none. This, together with his strong industry connections, makes him a great fit for our Marketing Services business as it continues to transform how brands interact and connect with their customers.”
Blacksell joins from Capgemini, where he focused on the consulting specialism of digital transformation and was previously UK board sponsor for marketing for five years.