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Crispin Porter + Bogusky announces Kristen Fox as director of social media

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By Jennifer Faull, Deputy Editor

July 9, 2013 | 1 min read

Kristin Fox has become the head and director of social media for CP+B, having been an integral part of CP+B's growing social media department since its inception.

She has already helped to integrate social into planning, buying, creative and metrics at the agency and has contributed to the community management services across the CP+B’s clients, including Grey Poupon, Kraft Macaroni and Cheese, and JELL-O.

"Kristen has been a huge contributor to our current social offering and I'm truly looking forward to partnering with her as we continue our mission of integrating social into the core of our creative process,” said Ivan Perez-Armendariz, EVP/chief digital officer, CP+B.

In her new role, Fox, who joined CP+B in 2010, has been tasked with leading social AOR efforts across all of CP+B’s offices.

Fox has previously held a senior level role at Edelman Digital, where she managed Dove’s US social media efforts across Facebook and Twitter, while also leading the brand’s global social strategy.

Content created with:

Crispin Speers & Partners Ltd

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