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Ad of the Day: NSPCC - The Underwear Rule

We're blown away by this ad for the children's charity - it's so perfectly judged it's impossible to imagine how it could be bettered. Broaching the subject about appropriate and inappropriate behaviour is such a difficult thing to do without resorting to unsettling analogies or traumatised children - but this is both reassuring and gets its message across loud and clear.

Agency: Inferno

Creative Director(s): Al Young / Tim Palmer Creative Team: Ray Chan / Simon Cenamor TV Producer: Sam Dowling Film Prod Co: Bare Films

Director: Joanna Bailey

Producer: Helen Hadfield

Dir of Photography: Ben Smithard

Post-Prod House: The Mill

Editing House: Speade

Editor: Sam Sneade

Audio House: Jungle