Ad of the Day: NSPCC - The Underwear Rule
We're blown away by this ad for the children's charity - it's so perfectly judged it's impossible to imagine how it could be bettered. Broaching the subject about appropriate and inappropriate behaviour is such a difficult thing to do without resorting to unsettling analogies or traumatised children - but this is both reassuring and gets its message across loud and clear.
Agency: Inferno
Creative Director(s): Al Young / Tim Palmer Creative Team: Ray Chan / Simon Cenamor TV Producer: Sam Dowling Film Prod Co: Bare Films
Director: Joanna Bailey
Producer: Helen Hadfield
Dir of Photography: Ben Smithard
Post-Prod House: The Mill
Editing House: Speade
Editor: Sam Sneade
Audio House: Jungle
Content created with:
Inferno
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