The Drum Awards for Marketing - Extended Deadline

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By Jennifer Faull, Deputy Editor

July 8, 2013 | 1 min read

Nissan has revealed two new spots, devised by TBWA\Chiat\Day LA as part of its latest campaign for its Sentra model.

The ‘Commentators’ activity has seen sports announcers, Brent Musburger and Kirk Herbstreit, call the action throughout scenarios in which the Nissan Sentra proves to be an ultimate game changer.

The first 30-second spot, titled ‘Father’, shows a nervous young man meeting his girlfriend's father for the first time. Luckily, the boyfriend arrives in the Nissan Sentra.

The second spot, ‘Cold Shoulder’, show how distracting the Nissan Sentra can be.

Chief Creative Officer: Rob Schwartz

Creative Director, Americas: Tito Melega

Creative Director, Americas: Karl Dunn

Senior Copywriter: Alex Goulart

Production Company – BOB Industries

Editorial – Venice Beach Editorial

VFX – MPC

Music – Squeak E Clean Productions

Sound Mixers– LIME Studios

Nissan

Content created with:

TBWA\Chiat\Day LA

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