Women’s lifestyle and community portal iVillage has selected Unanimis to handle its digital advertising.
The Orange-owned digital sales house has now been tasked with selling advertising inventory across the site, dealing with the selling of site sponsorship, bespoke integrations, takeovers and handling programmatic trading.
“As iVillage continues to grow its audience in the UK market we’re excited to be partnering with Unanimis. Our unique blend of trusted, fun and fresh content paired with a vibrant community of women allows us to offer not only an amazing experience for users, but also some exciting opportunities for brands to connect with our audience,” commented Jonathan Hills, general manager/vice president, iVillage.
Unanimis will now look to target brands looking to attract iVillage’s core audience of ABC1 female decision makers.