Glacéau vitaminwater has joined forces with UK pop star Jessie J and Talenthouse to invite fashion designers, artisans, stylists and creative visionaries to design a custom-made playsuit for the singer to wear on stage at the Rock in Rio event on Sunday 15 September in Brazil.
Submissions are open until Sunday 12 August with the winner selected by Jessie J, Glacéau vitaminwater global creative director and industry fashion expert Mal Burkinshaw - MA RCA Programme Director of Fashion Edinburgh College of Art.
The winner will then connect directly with the UK stars design team to discuss production before the team produce the playsuit. In addition to seeing their designs on the world stage, the winner will also receive a $2,000 cash prize as well as being featured and credited across Glacéau vitaminwater and Jessie J’s website and social media channels.
“We’re thrilled to engage the creative community and offer them an opportunity to design for Jessie J at a high profile even. Our role is to help people throughout their creative journey,” commented Rana Kardestuncer, director of integrated marketing and communications, Glacéau vitaminwater.
Glacéau vitaminwater has engaged global creative platform Talenthouse to assist expand the platform which helps creatives make money from their talents through its brand sponsored ‘Member Invites’ and ‘Sponsored Portfolios’, offering artists and creators the chance to take part in independent or collaborative projects.
Of her involvement, Jessie J, said: “I admire anyone who dreams big, so don't be shy in taking inspiration from my love of bold colours, cool prints, high-end fashion and street style, I can't wait to see what everyone comes up with.
“I'm really excited to be working with my friends at Glacéau vitaminwater to support someone in their career, just like my fans did for me.”