BSkyB unveils ‘supertaxis’ with Rapport to promote Sky Fibre broadband
BSkyB has created ‘supertaxis’ with Rapport and Verifone to promote its unlimited Sky Fibre broadband.
Carli Farmer, brand controller at BSkyB, said: “Taxis allow us to communicate a brand message in hard to reach city centre locations. We’re also very excited to be using the taxis as part of our Absolute Radio competition; this is the first time an outside broadcast has been conducted from a taxi and this adds a new level of media integration.”
The taxis, which have 4G Wi-Fi connection, will run in London, Birmingham, Manchester, Glasgow and Edinburgh for three months.
Henry Lucas, the account director at Rapport responsible for placing the campaign, added: “Taxis are now a really integrated media platform. Bold external branding coupled with explanatory messaging internally addresses two stages of the customer journey. The add benefit of an internal screen and 4G Wi-Fi provide synergy and completes a very positive consumer experience.”
These ads will run alongside the already present Sky News content on the screens, streamed through VNet.
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