Big Brother US contestants sacked from jobs after using racist and misogynistic language on the show
Brands and companies are firing Big Brother US contestants en-masse after they were repeatedly filmed making inappropriate, racist, and misogynistic comments.
Model Aaryn Gries lost a number of contracts after CBS aired some of the prejudiced remarks made by her.
On Sunday, CBS broadcast an edited version of Gries’ comments and the reaction of her fellow reality show contestants.
Gries was then swiftly dropped from Zephyr Talent Agency while magazine, Bella Petite, dismissed her as a model in its model search campaign.
"I have determined that Ms. Gries is no longer a positive representation of Bella Petite's brand and Bella Petite will not be featuring her in any promotions related to the model search in accordance with the rules of our model search,” said editor Ann Lauren.
“I certainly appreciate Ms. Gries right to express herself, but simply do feel that her involvement in any of our model search promotions going forward would be appropriate given our core principles and values at Bella Petite Magazine."
Meanwhile, other clips have surfaced online, taken from the 24-hour live feeds of the show, highlighting other houseguests making similarly inappropriate comments.
Fellow contestant, GinaMarie Zimmerman, has lost her job as a beauty coordinator with East Coast USA Pageants after an online video emerged showing her making racist comments.
Lauren Handler, the national director and CEO of East Coast USA Pageant said: "We celebrate the diversity of our participants as all ethnicities are beautiful. We have never known this side of GinaMarie or have ever witnessed such acts of racism in the past."
Meanwhile, Spencer Clawson, who is employed by Union Pacific, has been put on unpaid annual leave after he was filmed making misogynistic remarks about other women in the house.
Due to the rules of the show, none of the contestants will know about their dismissals until they are voted out of the house.
CBS has distanced itself from the remarks saying any offensive prejudices revealed are not condoned by the network.