It was not just the battle on the Wimbledon court that Andy Murray won yesterday, with the Scot also beating rival Novak Djokovic on Twitter.
In a 12-hour period, the Wimbledon final was mentioned more than 3.4 million times on Twitter, with the peak hitting at 5.25pm, when 120,000 mentions of the game were made: over 37,500 of which mentioned Murray.
Twitter’s head of sport, Lewis Wiltshire, said: “That outstripped the 116,000 tweets per minute that happened during the Spice Girls’ performance at last summer’s Olympics, a moment that saw the largest spike in tweets per minute of the London 2012 Games.
“He also saw his follower numbers sky rocket, adding more than 131,000 followers over the last day, and seeing a 20 per cent increase in follower numbers over the course of the championships.”
Murray tweeted ‘Can't believe what's just happened!!!!!!!’ after the match ended, which received over 77,000 retweets and favourites in its first hour.