Adidas, Head, RBS: Sponsors celebrate Andy Murray's Wimbledon win on Twitter

By Ishbel Macleod | PR and social media consultant

July 7, 2013 | 3 min read

Andy Murray today beat world number one Novak Djokovic to win Wimbledon in three straight sets; a victory that his sponsors took to Twitter to celebrate.The first British man to win the tournament for 77 years, the win has led to #andymurray, Wimbledon, Novak Djokovic, Fred Perry and #77years to all trend on Twitter in the UK.Sponsors including Adidas, Head and RBS took to Twitter to show their support:

These were not the only companies to play on Murray's success: Morrisons seems to have changed the name of its Wimbledon store:Fred Perry, the British brand created by the last British male winner of Wimbledon, also sent a tweet of congratulations.


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