Virgin Atlantic recently placed a First Class Bench in Manhattan, aiming to show New Yorkers what it’s like to fly with Virgin Atlantic. When passers-by sat on the bench, an air-stewardess suddenly appeared offering them lunch, along with champagne and a live performance (to represent in-flight movies and video games).Developed by Young & Rubicam, the experiential activity won a Silver Lion in PR at Cannes. Virgin boss, Sir Richard Branson later tweeted: “Is this the world’s best bench?”
Virgin Atlantic takes over a New York park bench in latest experiential campaign
This article is about:
Like what you see? We can email it to you
Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative.