Virgin Atlantic takes over a New York park bench in latest experiential campaign

Virgin Atlantic recently placed a First Class Bench in Manhattan, aiming to show New Yorkers what it’s like to fly with Virgin Atlantic. When passers-by sat on the bench, an air-stewardess suddenly appeared offering them lunch, along with champagne and a live performance (to represent in-flight movies and video games).Developed by Young & Rubicam, the experiential activity won a Silver Lion in PR at Cannes. Virgin boss, Sir Richard Branson later tweeted: “Is this the world’s best bench?”

Is this the world's best bench? A very @virginatlantic surprise in New York http://t.co/SxVzHMS15I #FITFOO

— richardbranson (@richardbranson) July 2, 2013