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By Gillian West, Social media manager

July 5, 2013 | 1 min read

Reading shopping centre The Oracle has revealed a new TV advertising campaign fresh for summer 2013.

Created by RBH, the 30” ad combines a live model with a distinctive animation style to promote the shopping centre’s conversational brand message – ‘Have you heard…’.

The initial summer format will roll out across ITV Meridian Thames Valley and 4OD with the 4OD pre-roll spots linking to social media platforms promoting a Watch & Win Facebook prize incentive app.

“The creative concept is based on the fact there is so much to see and do at the Oracle. It’s a vibrant, modern place of fun and sophistication…creating a 3D animated world where a live model interacts with the shopping centre we are able to convey the key benefits of the Oracle and its range of retailers and restaurants,” explained Stuart Jackson, RBH creative director.

RBH has designed the campaign to adapt to the seasons with the 2013/14 winter season advert adapting to feature stylish Christmas touches as seasonal shopping gets underway.

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