The Drum Awards Festival - Extended Deadline

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By Jennifer Faull, Deputy Editor

July 5, 2013 | 1 min read

Cumberland Farms, a US chain store, has unveiled a new advert for its iced-coffee, or ‘iced Hoffee’ as it prefers to call it.

The music-video style ad stars David Hasselhoff singing about his love for the icy drink to a plethora of cheesy backdrops.

“I'm so thirsty for you love I can't hide it/I'm so crazy for your taste and I just can't deny it," he bellows.

Created by Boston-based agency, Full Contact Advertising, the 60-second spot is the latest instalment in the 'Iced Hoffee' campaign.

Mass Market reports that the equally naff in-store signs for the campaign, which launched earlier in June, proved so popular they began disappearing.

Fans then took pictures of the stolen boards in various locations, including concerts and weddings, and circulated them on social media.

David Hasselhoff

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