Honda launches Channel 4 Documentaries sponsorship campaign

Honda has launched a new brand campaign to accompany its fourth year of sponsorship for Channel 4 Documentaries, focusing on the brand's evolution and heritage.

Underpinning the brand's 'The Power of Dreams' strapline, the first of a series of ads and short films features the hands of an engineer transforming a range of Honda products in miniature.

Olivia Dunn, head of marketing at Honda UK, said of the sponsorship: "We are particularly excited about this year’s campaign as it celebrates and really brings to life all the achievements the company has made over the last 65 years, leading it to become the largest engine manufacturer and racing company in the world."

Honda recently won the Ebay Users Media Campaign of the Year Award for its Honda Civic Spark TV ad.

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