Clear Channel celebrates 4th July with billboards across the country ‘singing’ the National Anthem
In a national first, Clear Channel Outdoor launched a cross-country campaign celebrating 4 July.
Lyrics of ‘The Star Spangled Banner’ were displayed on more than 1,000 Clear Channel billboards across the United States
As well as celebrating Independence Day, the #united4th campaign, developed by creative partner TAXI, aimed to show the flexibility of Clear Channel’s digital out-of-home media.
There has also been on air promotional support from more than 200 Clear Channel radio stations nationwide and through iHeartRadio, Clear Channel's digital radio platform.
"We are extremely proud to highlight the lyrics to 'The Star Spangled Banner' on our extensive digital out-of-home network, against the backdrop of our diverse American landscape, to drive a dialogue with the public during such a patriotic time," said Vicki Lins, chief marketing officer and executive vice president of Clear Channel Outdoor, North America.
"The #united4th campaign demonstrates what is possible through collaboration, and it also illustrates the unique power of out-of-home media to curate a cultural conversation and connect with consumers in engaging, meaningful ways. With our partners, we've had tremendous enjoyment building this film for America".