Droga5 NY launches ‘Independence Eve’ campaign for Newcastle Brown Ale

Droga5 New York has continued its 'No Bollocks' campaign for Newcastle Brown Ale with the equally cheeky 'Independence Eve', a campaign allowing US consumers to 'enjoy American freedom by celebrating British rule'.

Launching on July 3, the campaign comprises print ads and in-bar promotions, including beer holders and flags with stars and stripes on one side and the Union Jack on the other.

The activity has also been pushed on the brands Facebook page.

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