Crabbie's Ginger Beer to sponsor Scottish Open
Crabbie's Ginger Beer has been named headline sponsor of the Scottish Open golf tournament in Inverness next week.
Sponsorship: Crabbie's will sponsor the Scottish Open
A team from brand owner Halewood International will promote new Crabbie's flavours with samples at the event, which will host branding at key locations on the course. The sponsorship will also feature festival village branding, experiential activity and a 'Crabbie's Long Putt Challenge' competition, which users can take part in via Facebook, offering prizes including a chance to play at the Castle Stuart Course during the Open.
Claire Kelly, senior brand manager at Crabbie's, said: "Halewood International has also planned a full range of summer and festival events planned across the UK where consumers can engage with the Crabbie’s brand, including sponsorship of The Cambridge Folk Festival, Carfest North, the Henley Rewind Festival and Boardmasters."
The 2013/14 Scottish Opens will be broadcast on US network NBC for the first time and is expected to attract 50,000 spectators.