Digital Transformation

TV lagged behind online and radio in the battle for Glastonbury coverage, according to data

By Angela Haggerty | Reporter

July 2, 2013 | 2 min read

Online trumped TV during the Glastonbury festival according to social media chatter, with 36 per cent opting for online coverage compared to only three per cent on TV.

Festival: Online and radio were most popular for coverage

The data, provided by Crimson Hexagon's ForSight social media analytics tool, was based on almost a million social media posts relating to all things Glastonbury, and revealed TV was bottom of the pile for music fans seeking coverage, with a fifth of people choosing radio over TV.

Festival: Online and radio were most popular for coverage

A quarter of people indulging in general Glastonbury chit chat wanted to discuss specific bands, with 12 per cent talking about Bruce Spingsteen, six per cent about Mumford & Sons and only two per cent discussing the Rolling Stones, while 18 per cent were happy to just have a good old laugh posting humour and jokes about the festival.

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