Proximo Spirits has announced that McCann Erickson NY has been appointed to handle advertising for the Jose Cuervo brand.
Effective immediately, the appointment follows a formal agency review.
"Jose Cuervo's superb 250 year old Tequila recipe has made it one of the world's great brands. We are thrilled with the opportunity to tell its story and help accelerate its growth," said Hank Summy, president of McCann Erickson North America.
Proximo Spirits announced the appointment as it took over the US distribution of the tequila brand from Diageo.
Gotham Direct has also been named as the brand’s new media agency, replacing Carat which has held the account since 2010.