Skin care brand Freederm has struck a sponsorship deal with Kiss Breakfast Show, replacing Blackberry as the show's sponsor.
As part of the 13-week deal, the brand will be boosted by an interactive promotional feature running during the breakfast show each Friday, dubbed 'Freederm Fridays', and branding on the channel's website.
The deal was booked with Bray Leino and brokered by RadioWorks. Samantha Neal, media planning manager at Bray Leino, said: “Partnerships like this allow brands to fully capitalise on the commercial potential of radio in a way that directly engages the listener through interaction with their favourite radio presenters and shows."
Bauer creative commercial director Steve Taylor added: "As well as being a perfect fit for our listeners the brand message will reach them at exactly the right time when they are getting ready for the day ahead. Kiss reaches 1.7 million 15-24 year olds every week and this campaign harnesses the station’s personal relationship with our listeners."
Prior to the deal, smartphone manufacturer Blackberry held the sponsorship slot for three years.