Digital
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16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

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Gordon Young
Editor-in-chief at The Drum

Tesco Mobile looks to prove it’s #nojoke on Twitter with Jam

Tesco Mobile looks like it’s on track to become the new O2 of social media, based on a number of comments it made on its Twitter feed over the weekend, including one which received over 4,000 retweets.While the tweets are being written by the Tesco Mobile care team, it is part of a strategy created by Jam, who trained the team on tone of voice for the #nojoke campaign.

Liyah Summers later tweeted a reply saying, ‘ok, you win, I’m sorry.’Part of the overarching Tesco Mobile campaign by Weiden & Kennedy, which looks to promote the fact that it was voted best network and that there is ‘nothing funny about Tesco Mobile’, other tweets included promising to change and singing songs.

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