Share a Coke campaign to expand to allow everyone to receive a personalised bottle

Coca-Cola is set to expand its Share a Coke campaign with a tour which will travel across the country will allow all consumers to visit and receive a personalised Coca-Cola, Diet Coke or Coke Zero bottle, to share with their friends and family.

The summer-long, personalised experiential tour will kick off in Inverness today, with 70 stops across the UK. The campaign will also include a new edit of the TVC and national press advertising featuring the 100 new names which can be found on shelves.

Jon Woods, general manager for Coca-Cola Great Britain and Ireland, said: “This summer’s Share a Coke campaign sparked the nation’s imagination. We’ve already seen thousands of people engaging with it; sharing their bottles online or tweeting their excitement when they find a bottle with the name of a friend or loved one on it. We are delighted to be able to now take this campaign on the road so that everyone can have the opportunity to create a personalised bottle of Coke with their best friend or family member’s name on it.

“The reception for this campaign has been phenomenal; it truly highlights how much fun the public have had in finding and sharing the names across our Coke range. Share a Coke truly represents an authentic and personal brand experience.”

Personalised ads with commentator’s names are also appeared during the British Grand Prix.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.