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Mobile appoints 10 Yetis to raise awareness


By Ishbel Macleod, PR and social media consultant

July 1, 2013 | 1 min read has announced the appointment of 10 Yetis to help raise awareness of the brand and create a consumer outreach public relations campaign.

The PR activity for will look to generate relevant trade and consumer coverage, increase traffic to the website and improve SEO through quality links on authority websites.

Director of, Adam Cable, said: “PR is going be a big part of our plan to drive more people to our site, and we ultimately aim to become one of the most visited mobile phone comparison websites in the UK. enables visitors to easily search through the best possible deals on all things mobile phone related, and we wanted a PR campaign that would let people know that we’re here! We felt that 10 Yetis’ experience and success within the tech and telecoms field made them the perfect fit, and we’re very much looking forward to seeing the results of the campaign roll in.”

The campaign will focus on targeting print media, as well as online publications within the lifestyle, technology and telecoms field.


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