Henri Lloyd unveils Autumn '13 campaign
Henri Lloyd is launching a creative campaign for its Autumn '13 range which helps celebrate the brand's 50th anniversary year.
Campaign: The brand is celebrating its 50th anniversary this year
Creative by ODD, the artwork features photography from David Cooper and Steve Harries, and will be accompanied by a 'Modern Day Pioneers' journal charting the stories of a range of individuals who "seek to seize opportunity" in their lives.
Creative director of Henri Lloyd, Craig Prest, said: "The aim behind the new campaign was to showcase our 50-year heritage as 'the original British sailing brand' while demonstrating our pioneering spirit for original design, quality and modernity.
"Working with ODD has enabled us to explore a more contemporary approach to the creative. The new direction supports our vision for the future, which is to stand firmly behind our heritage and values, while leveraging a more modern and relevant communication platform."
The campaign will be promoted through print advertising, in-store and digital media channels.
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