Nordstrom labels ‘top Pinned items’ in store to help customers see Pinterest favourites

By Ishbel Macleod | PR and social media consultant

June 29, 2013 | 1 min read

Nordstrom is looking to pull online and in store closer together with its latest strategy, which sees Pinterest favourites displayed.

Items which receive the most pins on Pinterest see a small tag with the red ‘P’ branding, to help customers see what is receiving the most traction online.

Colin Johnson, Nordstrom corporate affairs representative, told the Huffington Post: "It's our fastest growing social channel, so we wanted to integrate the feedback that we're getting from our Pinterest community."

The system is currently being trialled in 13 stores.

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