Edinburgh Festival

Edinburgh International Film Festival creative handled by Studio Norse


By Ishbel Macleod, PR and social media consultant

June 29, 2013 | 2 min read

The creative for the Edinburgh International Film Festival (EIFF) this year was designed by Studio Norse, designed to be ‘provoking and a little challenging’.

Studio Norse was approached in February with the brief to create something which worked across multiple platforms.

Ross Perth, head of marketing for EIFF, said: "It was a genuine pleasure working so closely with the Norse team and they did an excellent job in responding to a very challenging brief with invaluable enthusiasm and insight; in the end they produced an engaging and versatile creative for EIFF to use for the 2013 festival across an extremely wide range of media."

Norse said: “We set out to create something thought provoking and a little challenging. Something that broke the mould and conveyed the huge positives of the Festival visually. The diversity, the emotional resonance of film, and the fact the Festival is truly international. Creating a melting pot of imagery and colour. Always mindful of tight budgets and the campaignability of the work. The idea has to work hard and effectively across multiple platforms. It was a hugely enjoyable experience from the off. We found the in-house team to be receptive to concepts as well as being interrogative and challenging. We’re proud of what we’ve created and of our collaboration, delivering something that is instantly recognisable but constantly in flux - just like the Festival itself.”

2013 marked the 67th year of the festival.

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Studio Norse

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