Trinity Mirror unveils Mirror Media Ireland
Trinity Mirror unveiled a new corporate brand for its business in Ireland at a trade event in Dublin on Thursday, Mirror Media Ireland.
Website: The Irish Mirror launched last month
The Mirror launched localised website www.irishmirror.ie last month along with regional Irish Daily Mirror e-editions, both in the Republic of Ireland and Northern Ireland. A statement from Trinity Mirror said the move represented "significant new business opportunities" for the Mirror Group in Ireland.
Mirror Media Ireland managing director Joanne McGreevy said: "It represents our reviatlised and extended cross media offering and our commitment as a progressive publishing business, keen to bring new audiences to our advertisers and new and convenient formats to our readers."
The new brand, website and e-editions will be promoted by sustained digital advertising and promotional campaigns.
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