Razorfish promotes Sascha Martini to German CEO role

Razorfish Germany has promoted Sascha Martini to the role of CEO.

Martini joined Razorfish in 2008 in the role of managing director, and in 2012 was promoted to executive client partner in Germany.

Martini said: “It is an honour to assume the role of CEO Razorfish Germany. During my five-year tenure I have been inspired by the work we create in partnership with our clients, and I am motivated every day by our talented team. I am confident that the Berlin and Frankfurt offices will continue to flourish, contributing to international growth and acclaim.”

In his new role, he will report to Razorfish international CEO, Dr. Michael Karg.

Karg said: “I have worked closely with Sascha in the last few years, witnessing his management aptitude and commitment to client business transformation. He has played a key role in the growth of our relationship with Audi and the leadership of our Berlin office. Under his direction many high profile projects, such as Audi City, have contributed to our widely acknowledged industry reputation, and been validated by the award of numerous accolades. I congratulate Sascha on his promotion, I am confident he will lead both German offices from strength to strength.”

Martini began his career at netwhere (later renamed Arc Worldwide), working on Fiat, before he moved to Bassier; Bergmann & Kindler, where he worked for five years for brands such as Porsche.

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