Nissan unveils interactive website to kick of new Versa Note campaign
Nissan has launched an interactive website, created by digital agency Critical Mass, ahead of the new campaign for the Versa Note.
The Your Door Your Move site allows the viewer to take control and explore the features of the car.
Critical Mass worked with production company 1st Ave Machine to weave together a fast-moving image sequence in HTML that acts like a video, allowing the user to control the viewpoint, technology, and cargo.
Your Door to More is the first initiative that will lead into the campaign for Versa Note starting this autumn, created in partnership with TBWA\Chiat\Day and OMD.
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Critical Mass
In a complex and fast-moving world, Critical Mass designs unparalleled brand experiences that connect with people. We were established in Calgary back in 1996, and...
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