McCann PR takes four awards at inaugural PRCA DARE Midlands
McCann PR, Derbyshire County Council and Liquid PR were among the winners at the Public Relations Consultants Association’s (PRCS) inaugural DARE Midlands awards ceremony at Birmingham City Football Club on Friday.
Awards: The ceremony took place on Friday
McCann PR was awarded for Innovation and Integration, Consumer Choise, Research and Results and Marketing, Media and Measurement, alongside Liquid PR. Derbyshire Country Council was awarded for Internal Inclusion for its Ditch the Data Demon campaign.
The ceremony was hosted by freelance radio presenter Elliott Webb and the keynote speech was delivered by GolinHarris international president Mat Neale, who spoke to the audience about the overhaul of the agency over the last two years, saying: “Changing a 57-year-old agency into one that is able to redefine our industry has been thrilling.”
The Winners
Innovation and Integration
McCann PR, Screwfix Britain’s Top Tradesman Campaign
Internal Inclusion
Derbyshire County Council, Ditch the Data Demon
Social Strategy
Winner: Lava, Getting Social with Childminders
Live, Loud and Launched
Big Cat Group, The Voyage
Effective Engagement
Liquid PR, Welcoming a New Academy into the Heart of the Community
Technology and Trade
Grayling Midlands, Driving Interest in Mira Technology Park
Consumer Choice
McCann PR, Summer of Sharpie
Research and Results
McCann PR, Reaching MSBs
Campaign Challenges
The Corner Shop PR, Birmingham Opera Company
Marketing, Media and Measurement
Joint winner: Liquid PR, Hawksford – Thinking Beyond Tomorrow
Joint winner: McCann PR, 20 Years of Premier League Stickers
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