McCann PR takes four awards at inaugural PRCA DARE Midlands

McCann PR, Derbyshire County Council and Liquid PR were among the winners at the Public Relations Consultants Association’s (PRCS) inaugural DARE Midlands awards ceremony at Birmingham City Football Club on Friday.

Awards: The ceremony took place on Friday

McCann PR was awarded for Innovation and Integration, Consumer Choise, Research and Results and Marketing, Media and Measurement, alongside Liquid PR. Derbyshire Country Council was awarded for Internal Inclusion for its Ditch the Data Demon campaign.

The ceremony was hosted by freelance radio presenter Elliott Webb and the keynote speech was delivered by GolinHarris international president Mat Neale, who spoke to the audience about the overhaul of the agency over the last two years, saying: “Changing a 57-year-old agency into one that is able to redefine our industry has been thrilling.”

The Winners

Innovation and Integration

McCann PR, Screwfix Britain’s Top Tradesman Campaign

Internal Inclusion

Derbyshire County Council, Ditch the Data Demon

Social Strategy

Winner: Lava, Getting Social with Childminders

Live, Loud and Launched

Big Cat Group, The Voyage

Effective Engagement

Liquid PR, Welcoming a New Academy into the Heart of the Community

Technology and Trade

Grayling Midlands, Driving Interest in Mira Technology Park

Consumer Choice

McCann PR, Summer of Sharpie

Research and Results

McCann PR, Reaching MSBs

Campaign Challenges

The Corner Shop PR, Birmingham Opera Company

Marketing, Media and Measurement

Joint winner: Liquid PR, Hawksford – Thinking Beyond Tomorrow

Joint winner: McCann PR, 20 Years of Premier League Stickers

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