ECB launches interactive Ashes fan campaign #RISE for England
The ECB has launched an interactive campaign ahead of the upcoming Ashes series to encourage fans to get behind the cricket team and ‘#RISE for England’.
Featuring stars such as Matt Prior, Alastair Cook and James Andersonthe poster will be reproduced online and in ground as well as on city centre billboards in four cities where the Series takes place.
English Twitter users who tweet support stand a chance of having their message relayed to a ‘Wall of Support’ within the England dressing room prior to each match.
Over 300 clubs will also open their doors for ‘Club Open Days’ throughout the five weekends of the Ashes and watch the matches via Sky Sports.
David Collier, chief executive of ECB, said: “We want the entire nation to rise for the occasion, as I’m sure the team will. The #RISE campaign gives fans the chance to interact with and show their support for the team during the Investec Ashes Series, and we hope that the summer’s action inspires more people to play, attend and follow our great game.
“I urge everyone to follow the action on ecb.co.uk/ashes and attend a Club Open Day on Ashes weekends to experience club life and take the opportunity to watch the live action with fellow cricket fans.”