By Stephen Lepitak, -

June 28, 2013 | 2 min read

The BBC has released a digital film to demonstrate its offering for this year’s Glastonbury, which takes place this weekend.

For the annual music festival, which the BBC aims to stream live online, the corporation tasked creative agency Stereo with the development of a digital film to promote the live broadcasts across TV and radio as well as online.

Andrew Duff, managing partner at Stereo, told The Drum: “We created a content film with the aim to bring Glastonbury closer to the user and into their living space. The depth of coverage is now so great that it feels like you are there at the festival. Viewers can now choose what they want to watch when they want to watch it and with the device of their choice. We created the illustration style based on the pyramid shape and newly refreshed BBC Glastonbury branding.”

This year’s coverage by the BBC will include live streams of the six key music stages at the festival, as well as further TV coverage through the connected BBC Red Button. It will begin today and run until the evening of Sunday 30 June across BBC One, BBC Two, BBC Three, BBC Four, Radio 1 and 1Xtra, Radio 2 and 6 Music, as well as offering catch up through iPlayer.

Performing this year will be acts such as The Rolling Stones, Kenny Rogers, Arctic Monkeys, Dizzee Rascal and Mumford & Sons.

BBC Glastonbury

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