TK Maxx hires The Brooklyn Brothers to develop multi-channel marketing strategy for next decade

Clothing retailer TK Maxx has appointed its pan-European creative advertising account to The Brooklyn Brothers.

The Drum has learned that following a final three-way-pitch involving Karmarama and Brother & Sisters, The Brooklyn Brothers has emerged victorious, taking over from the brand’s internal creative department to become its first creative agency.

Deborah Dolce, group marketing director of TK Maxx said "We are excited to be working with Brooklyn Brothers as our partners in moving the TK Maxx brand into its next chapter as we grow this business across Europe."

Jackie Stevenson, managing partner of The Brooklyn Brothers, said: "TK Maxx is a totally unique retail model which is a dream brief for any pitch. We can't wait to start work together to really shake up the category and the high street".

It is understood that the agency will develop the brand’s marketing and communications creative strategy for the next decade and will work across advertising, digital, social and content development. In order to do so they will work with the inhouse team to develop a new voice for the brand.

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