Honda Motor Europe today announces the launch of the first of 96 pan-European customer websites with LBi.
The new web presence, which is optimised for mobile, tablet and desktop devices, launched today in Spain to the automotive business, ahead of a roll out across all European markets throughout the year.
Jon Gibson, European digital marketing manager at Honda, said: “We’re very excited about the launch of our new web presence. This is the culmination of over two years' work, during which time we’ve created a centralised technology platform from the ground up. From the start we wanted to do things differently - our strategy has been to simplify the research and buying process, tell the story of Honda’s brand, and create a genuinely consumer-centric channel. It’s been a privilege to work with such a talented team at LBi and I’m incredibly proud of what we have achieved.”
The platform looks to let customers engage with the whole range of products, guiding possible customers through the product research and selection process.
Anil Pillai, UK CEO at LBi, said: “We’ve been on an incredible journey with Honda. Working together, we’ve created something which we’re really proud of, and which we are confident will deliver against Honda’s business goals as well as delighting its customers.”